Love Rugs - Spectre Creative

Shopify Store for Love Rugs

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Love Rugs










Love Rugs is an established Rug seller based in the heart of Glasgow. For years, they have been providing the highest quality rugs to customers all over the UK, in-store and online. Established in 2008 with the goal of providing customers with stylish and affordable rugs, Love-Rugs has grown from small beginnings to serving customers worldwide. Today, they offer everything from budget rugs to designer and hand-knotted custom floor coverings. Love-Rugs’ mission is to go the extra mile to find the perfect rug for your home.

Love Rugs Homepage
Love Rugs Collection Page

Project Description

Love Rugs decided to take the next step in their eCommerce growth journey. Their existing website was beginning to cause issues due to technical and marketing limitations imposed by the outdated platform in use. We worked closely with their team to understand their specific eCommerce needs and decided on Shopify as the platform to improve their conversion rate and provide a well-thought-out shopping funnel for their customers. Thousands of incredible products required a level of filtration that was beyond the built-in capabilities of Shopify. This required us to develop a custom filtration app to sort large quantities of products.

Additionally, we integrated all of Love Rugs’ business systems into their Shopify store – their CRM, Inventory management and accountancy systems, to ensure everything communicated with each other for easy store management.

Love Rugs Mobile
Love Rugs Menu Mobile
Love Rugs Products Mobile

Project Outcomes

Love Rugs successfully launched with a significant improvement to their previous eCommerce offering. User journey improved significantly, helping customers easily search for and filter what they are looking for on the eCommerce website.

The most valuable aspect for Love Rugs is the seamless integration with their business systems and marketing applications. This gives them an unparalleled advantage when it comes to their day-to-day operations and analysing the needs of their customers.

Love Rugs Product Page
Love Rugs Colour Selector

Going Forward

Love Rugs remain in close partnership with us to keep improving their store and customer experience through our support service. With data coming from far more valuable points than ever before, we are able to improve customer experience with much more valuable insights.

Love Rugs is a customer with great ambition and one that will continue to grow and improve their online operations.