eCommerce PPC Management Service - Spectre Creative

eCommerce PPC Management Service

eCommerce focused marketing

eCommerce marketing strategy that gets the right eyes on your products and drives conversions.

See our PPC Marketing Pricing

Paid Advertising Services for eCommerce

We offer personalised eCommerce marketing services. From strategy, implementation, optimisation and maintenance.

Research

The first step will be to learn about the client’s industry, current marketing efforts, and eCommerce marketing needs. Our team may ask for access to current performance data, such as web analytics and PPC platforms currently in use.

Strategy

We will consider your individual eCommerce business needs to suggest advertising platforms, budget and creative needs to elevate your Digital Marketing efforts.

Our digital marketing strategy roadmap:

  • Define KPIs for PPC (Social, Google, Microsoft Ads and Pinterest).
  • Create a structure for remarketing and Top of Funnel campaigns.
  • Install and configure the necessary tracking.
  • Define target audiences for PPC campaigns.

PPC Campaign Implementation

Our work goes beyond the initial eCommerce advertising channel setup. We will build custom tracking, oversee ongoing ad copy and creative asset creation, including bonus requirements such as connecting product catalogues for Google Shopping, Facebook, Pinterest, Bing and more.

Ecommerce PPC Management services, optimisation, and growth

This is where we work to enhance your product conversions with eCommerce PPC ads. We consider the most important influences – testing creative performance, social proof, audiences and time of day/day of the week conversions. But above all – ROAS. When are your products most profitable? Which products are most profitable? We have the answers.

During your eCommerce PPC campaign, we provide weekly maintenance, manual bidding, audience building, retargeting and budget adjustment management of campaigns for Social Media Ads, Google Ads and Microsoft Ads.

Reporting

Reporting on performance will be achieved through A/B testing, together with a comprehensive breakdown of devices, platforms, audiences and web analytics. We create interactive monthly eCommerce performance reports using Google Data Studio. Fully customisable based on your eCommerce business needs.

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What is Ecommerce PPC?

To expand your knowledge on PPC, or pay-per-click. In PPC advertising, advertisers place their ads on a platform and pay the platform when their ads are clicked. Conversion-oriented eCommerce marketing approach for getting the proper customers to see and buy what you’re selling online.

If you are looking for eCommerce PPC experts, then you have landed on the right page! We specialise in customising eCommerce marketing campaigns for each of our clients. We’ll handle all aspects of your digital marketing campaign, including planning, execution, optimisation, and ongoing maintenance.

Benefits of eCommerce PPC advertising

There are numerous benefits eCommerce PPC can offer, like:

  • It’s less expensive to use optimised PPC because it’s on the first page of results when someone searches for a related term.
  • You’ll get more exposure and visibility for your brand because of the targeted traffic that’s coming to your site.
  • You’ll be able to run multiple ad campaigns for each keyword.

However, here are a few more PPC benefits you can enjoy:

Obtain quick results with paid search ads

It’s common sense that it requires timeliness to achieve successful marketing, wherein PPC marketing is great at. In contrast to free content and organic search tactics, PPC always results in a return on investment promptly. You’ll quickly reach thousands of individuals looking for your services or products. Every day, over a third of internet users, look up local companies. That’s a lot of potential traffic, especially if your link appears highly in relevant online searches. However, if you are aiming for long-term gains, then content and SEO would be ideal, nonetheless, PPC advertisements may be the best option for immediate results.

Boost Your Brand’s Recognition

People are more likely to visit your stores and make purchases if you show in their search results alongside rivals they already know. According to LucidPress, a consistent brand presentation may improve income by up to 33%. This doesn’t simply mean using your brand correctly or having a good Instagram “aesthetic”. People want to hear about and see your brand in relevant categories. An effective PPC campaign can help build a more consistent, present online reputation for your business, driving purchases on our website and in stores.

Generate Leads in Nearby Towns

Geo-targeting (sometimes called local PPC) is the technique of targeting a specific city or region. With Google Ads’ advanced location choices, you may include (or omit) particular marketing regions based on proximity. Then there’s your location landing page. Suppose you have a landing page for your company called “Coffee Roasters Edinburgh” even though you are situated in Glasgow. A PPC campaign will help you to get instant Edinburgh clicks to that page. You don’t have to target a big area – you may target nearby cities and towns.

Thus, if these benefits are what you are looking for in your digital marketing, then maybe, PPC is the answer.

Contact the most trusted PPC Management Company

Let’s create your digital marketing strategy!

We are specialists in delivering the finest eCommerce shopping experiences for your customers. With years of industry experience working with some of the finest retailers, we have the knowledge to deliver truly outstanding eCommerce websites, eCommerce PPC management services, SEO and Email marketing campaigns for your business

Pay-per-click advertising can have a significant impact on your organisation. To learn more, contact us at 0141 343 7788. Schedule a free consultation so we can get started on your web marketing campaign.

We, at Spectre, provide a range of companies PPC ad services and more. Our mission is to master the art of locating and contacting your target audience through laser-focused tactics.

See Our PPC Marketing Pricing

Our eCommerce PPC Platforms

Google Ads

The father, mother and grandparents of PPC. We recommend Manual CPC campaigns above all.

There is nothing better than being fully in control of your spend and, again, the most important metric - ROAS.

Microsoft Advertising (Bing Ads)

Often overlooked, formerly known as Bing Ads, have recently made a comeback within the ecommerce PPC services.

Depending on your product this platform can typically have lower competition rates, cheaper CPC prices and great ways to optimise advertising.

We highly recommend considering Microsoft Ads in your PPC strategy. Let’s test it!

Facebook Paid Advertising (Facebook and Instagram Ads)

Whether or not it’s an industry favourite - it’s definitely ours.

Facebook Ads are crucial for brand awareness. We can’t think of a better way to promote your branded content and products visually.

Some of our favourite features - A/B testing creative, testing detailed audiences vs. Lookalike, testing carousels vs. collection ads, testing remarketing audiences. We love testing amd producing results for your eCommerce business!

Pinterest Ads

Often overlooked when creating a PPC strategy, Pinterest Ads have been improved and developed over the years to offer some great options for growing eCommerce.

We recommend Pinterest audiences for industries such as food, fashion, home decor, wedding/engagement, jewellery and beyond. Consider running remarketing and finding your key audience on Pinterest to broaden your reach

Our Focus

Our Marketing service focuses on these key deliverables

Traffic that converts

How many visitors are required to bring in desired value?

Conversion rate

What is the percentage of converting visitors?

Return on ad spend (ROAS)

Targeting audiences that bring in the desired value.

Behaviour tracking

What are customers clicking? What tracked behaviour brings in the most value? How can we improve what we are doing with this information?

See Our PPC Marketing Pricing

Contact

Let’s create your digital marketing strategy

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