Client
Ideal Textiles
Platform
Advertising
Technologies
Google Shopping
Facebook Ads
Service
eCommerce PPC ManagementGoogle Ads
Facebook Ads
Google Ads
Considering the number of products (over 6k) and a well established smart campaign algorithm, the best option for us was to move one product category at a time from Smart to Standard campaign. We made sure to first remove lowest performing product groups and work our way up to increase their overall ROAS in the Standard Shopping Campaign.
Facebook Ads
Google Ads
Campaign Spend Reduced by
Number of conversions Increased by
ROAS Increased by
*We take into consideration changes in products and product quantities over the year but a dramatic decrease in spend shows how important it is to have full control of your Google Shopping Campaigns.
Facebook Ads