Encouraging customers to use Glasgow Subway during the summer holidays for family friendly days out.
A website for SPT’s summer marketing campaign ‘Explore Glasgow with Subway’; an interactive platform identifying the main attractions to visit at each stop around the subway.
1Increase the number of families using the Glasgow Subway during the summer holidays
2Creating a site that is interactive and child friendly
3Allowing customers to choose from 5 different trails to follow around the Glasgow Subway network
4Provide information about 5 family friendly days out in Glasgow
5Support countrywide event #OWBBT
6Responsive design for mobile users whilst on the go
7Provide an information section about the Subway Smartcard
8Allow downloadable PDF’s that provide trail materials
9Provide information about the Upper Circle program and allow customers to sign up
10Educate customers about Subway safety
Mobile Responsive Design
Oor Wullie's Big Bucket Trial by Subway
Successfull Sumer Campaign for Glasgows Subway
Uptake in Subway Smartcards
Increased social media interaction
Used in schools for day trips in and around city
Promotion of Glasgow and #OWBBT exhibit
Digital Product Requirements
Google Maps Integration
Explore Glasgow with Subway uses Google Maps to show users the location of all tourist attractions on each trail and each Subway station in Glasgow.
The website is fully responsive which is a key requirement for this site to be accessed on the go via mobile devices.
The website is editable by SPT which allowed them to remove the #OWBBT trail section from the site when the nationwide event had ended.