Promote the new Opera Studio
Develop and Integrate a robust Application System
Design an exiting and animated User Interface
Present the website in English, Italian and German
Enable team members to post blogs and create events easily
For the website to be successful we had to understand the questions and decisions the students would require answered for them to go forward with an application. To help us carry out this function we carried out a wide range of research to better understand how to present this information on the new website. The information had to flow in an organic way that assisted potential students to glean a true understanding of the institution they would be joining.
It was necessary for the access and application of the website to be uncomplicated for the student user and even more so for the staff who would ultimately manage it. One of our main objectives was to create an application system that would not be ‘of putting’ for students to progress easily through the application process. We understood that the daunting prospect some potential students might feel by the sheer volume of input information required in the application process we approached the part with simplicity in mind.
Also, and equally important, was for the staff user to be able to comfortably access the application and process within the WordPress Admin area. We wanted to make it as uncomplicated and user friendly as possible with easy accessibility therefore allowing confident users.
As Mascarade Opera Studio is an international organisation the site required to be multilingual, in English, Italian and German. It was beneficial for international students that when they logged into the site that their language would automatically display in their language. This facility would have to cover the whole site, ie the application, application emails and news / emails.
Ensuring that the data stored within the database is private and secure and not accessible by any parties outside of the Mascarade team or those with pre-defined access.
The system will grow as the Mascarade team expands as the system as was built with scalability in mind which will allow for future growth and also for any new added components.
The entire system is fully responsive and works on all devices regardless of screen size. From mobile to desktop the same consistent, considered user experience is provided.
We provided our client with video and documentation training along with in-person training to ensure we covered all their members of staff ensuring they were both informed and comfortable with the new system prior to launch. The documentation has proved a particularly useful aid to the team when engaging with new team members.
At present the website supports English, German and Italian but is fully capable of adding further languages as required by Mascarade grows as an organisation. This can be achieved by Mascarade without the assistance of a developer.
The whole website, including the application form, is fully editable by Mascarade allowing them to change content as required.
2000 applications in the first week
Thousands of weekly visitors
Branding collaboration with 0427
Scalable application system for busy periods