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Mascarade Opera Studio website Case Study

Creating a multilingual website and application system for Mascarade Opera Studio in Florence.

Details

Mascarade Opera Studio is a new opera studio based in Florence, Italy. Featuring the world's renowned opera trainers and based in Florence's most historic buildings the studio has a lot going for it. The new opera studio requires a new website to promote the organisation and to allow their students the convenience of applying online.

Technologies

PHP

Wordpress

Javascript

Goals

1
Promote the new opera studio

2
Present the website in English, Italian and German

3
Develop and integrate a robust application system

4
Enable team members to post blogs and create events easily

5
Design an exciting and animated user interface

Understanding the Student

For the website to be successful we had to understand the questions and decisions the students would require answered for them togo forward with an application. To help us carry out this function we carried out a wide range of research to better understand how to present this information on the new website. The information had to flow in an organic way that assisted potential students to glean a true understanding of the institution they would be joining.

Making it easy

It was necessary for the access and application of the website to be uncomplicated for the student user and even more so for the staff who would ultimately manage it.

One of our main objectives was to create an application system that would not be ‘of putting’ for students to progress easily through the application process. We understood that the daunting prospect some potential students might feel by the sheer volume of input information required in the application process we approached the part with simplicity in mind. Also, and equally important, was for the staff user to be able to comfortably access the application and process within the Wordpress Admin area. We wanted to make it as uncomplicated and user friendly as possible with easy accessibility therefore allowing confident users.

Multiple Languages

It was important that the system reduced the amount of time spent sourcing customer recorAs Mascasrade Opera Studio is an international organisation the site required to be multilingual, in English, Italian and German. It was beneficial for international students that when they logged into the site that their language would automatically display in their language. This facility would have to cover the whole site, ie the application, application emails and news / emails.

Key Stats

2000
Applications in the first week

Thousands of weekly visitors

Scalable application system for busy periods

Branding collaboration with 0427

Digital Product Requirements

Security

Ensuring that the data stored within the database is private and secure and not accessible by any parties outside of the Mascarade team or those with pre-defined access.

Scalability

The system will grow as the Mascarade team expands as the system as was built with scalability in mind which will allow for future growth and also for any new added components.

Fully Responsive

The entire system is fully responsive and works on all devices regardless of screen size. From mobile to desktop the same consistent, considered user experience is provided.

Training

We provided video and documentation training to Harkness along with in-person training to ensure all members of staff were informed and comfortable with the new system prior to launch. The documentation has proved a useful aid to the team when bringing on new team members.