Pitch Pro Retail manages a variety of football clubs’ online and in-store shopping experiences. After signing Bradford City to their client list they needed a custom Shopify theme to deliver the best customer shopping experience. Pitch Pro Retail have partnered with Spectre to create a theme that would meet the needs of this level of football club and could be later duplicated too other clubs of a similar size.
Part of Pitch Pro Retails work is the creation of online stores, management of procurement and shirt printing for personalised products. The goal of this project was to create a premium experience for online users while they browse, shop and personalise Bradford City’s products through a custom Shopify app.
Bradford City’s online store launch coincided with their new season strips so demand was high. Personalised products were a huge hit and our developed custom app helped exceed the conversion expectations.
The Shopify store, custom theme and app can be easily integrated into other Pitch Pro Retail properties without the need for a developer. The theme provides easy customisation options and allows anyone to make significant visual changes to their store.
We continue to work with Pitch Pro Retail to support and maintain the Bradford City property. The success of the store acts as proof to the value of a premium shopping experience for future club websites.