The core of great web design is built on a considered User Experience (UX). User experience is about developing digital products, websites, and apps that are both functional and user-centric. Beyond a website’s good looking web design, the interface is what people interact with and ultimately fall in love with. User Interface (UI) visually communicates the path laid out by the user experience design. UI design is responsible for creating a cohesive style and design language that’s applied to the whole product.

User Experience Services.

Information Architecture

The purpose of Information Architecture (IA) is to structure, organise and label the content on a site so that users can find exactly what they what they are looking for, whether that is some information or to perform an action. Through the information architecture and strategic design we understand not only how each piece of the site, whether media or text, fits together, but also how each item relates to all the other items within this structure. This allows for setting out the objectives of each page and the role they play for the user.

Card Sorting

Card Sorting will help us understand your customers’ expectations and understanding of your products/service. Understanding how your customers group information and expect to find content on your site will help us build an appropriate structure and User Experience for your website, design a homepage that entices and attract your audience and better label content for users to find what they are looking for.

Clickable Prototypes

Prototypes are the bridge between a static design and a full product release. Prototypes help tie all the aspects of UX, Design, and interaction together giving a better understanding of how the product works. Prototypes demonstrate navigation, interaction, timing, functional animation, and many key aspects of a dynamic user interface that you can’t glimpse from a static design. The Prototype will also aid in understanding the requirement for what content will be needed for the site.

User Personas

The purpose of User Personas is to create reliable and realistic representations of who your customers are. From the data you already have, we can create an accurate picture of the characteristics your customers’ have. Personas will guide our web design decisions from user interface behaviours, labelling, design traits that commonplace, colour choices, down to the tone of voice of the written copy.

Process Mapping

The purpose of process mapping is to improve efficiency. Process mapping highlights waste, streamlines work processes and builds deeper understanding. These maps help plan projects and allow us to visually communicate the important details of a process rather than writing extensive directions through a product. User journeys help us understand user behaviour and anticipate how they could interact with a new website based system or service. By understanding this we are opening up opportunities to design a service that anticipates your clients needs and provides them with the most effective tools. Creating a better service, happier clients and a more effective asset for your business.

User Testing

User Testing gives you real world feedback prior to launching a new app or web design. Often user testing can be illuminating invalidating an innovative product as users will often not interact with your tool as you may have imagined. We don’t assume to know everything, our approach is to observe what somebody does with the tool instead of coaching them on how to use it. If there’s a source of frustration then we mould the user interface to the user and not the other way around.

User Interface Services.

High Fidelity Design

Design is where the individual elements come together to build the whole. This is where your product gets it’s design system, a common language that gives your product character. All the visual elements that make your product; menus, colours, typography, icons, buttons, images, and videos are all carefully created.

Responsive Website Design

Users will use your website on more than one device so ensuring that regardless of the device, the design and experience is consistent every time is integral to a good experience. We develop for a whole spectrum of device sizes to ensure maximum visibility of your products and services.

Interaction Design

Designing an additional layer of your website by adding interaction that visually aids the user on their journey through your products or services. Interaction design turns a static interface and creates a live, enticing visual experience for your customers.


Good illustration can be the heart of an amazing website. Helping customers move through your website and better understand your product or service in a unique, on brand way. Custom illustration can be an integral part of your companies visual presence and really enhance any web experience.


Presenting your content or messages in a clear, concise manner will aid your user’s experience by guiding them to where they want to go. Icons are the perfect way to succinctly convey written content via visual cue whilst adding interest to a design.

Application Design

Whether you are looking to translate an existing service into a mobile application to enhance your customer experience or you have an new idea that is going to take the App Store by storm, we are here to help you through the process of designing for a mobile first user experience.