Paid Advertising Services for eCommerce
We offer personalised eCommerce marketing services. From strategy, implementation, optimisation and maintenance.
Our Focus
Our Marketing service focuses on these key deliverables:
Traffic the converts
How many visitors are required to bring in desired value?
Conversion rate
What is the percentage of converting visitors?
Return on ad spend (ROAS)
Targeting audiences that bring in the desired value.
Behaviour tracking
What are customers clicking?
What tracked behaviour brings in the most value?
How can we improve what we are doing with this information?
Our PPC Services
Research
The first step will be to learn about the client’s industry, current marketing efforts, and eCommerce marketing needs. Our team may ask for access to current performance data, such as web analytics and PPC platforms currently in use.
Strategy
We will consider your individual eCommerce business needs to suggest advertising platforms, budget and creative needs to elevate your Digital Marketing efforts.
Our digital marketing strategy roadmap:
PPC Campaign Implementation
Our work goes beyond the initial eCommerce advertising channel setup. We will build custom tracking, oversee ongoing ad copy and creative asset creation, including bonus requirements such as connecting product catalogues for Google Shopping, Facebook, Pinterest, Bing and more.
Ecommerce PPC Management services, optimisation, and growth
This is where we work to enhance your product conversions with eCommerce PPC ads. We consider the most important influences – testing creative performance, social proof, audiences and time of day/day of the week conversions. But above all – ROAS. When are your products most profitable? Which products are most profitable? We have the answers.
During your eCommerce PPC campaign, we provide weekly maintenance, manual bidding, audience building, retargeting and budget adjustment management of campaigns for Social Media Ads, Google Ads and Microsoft Ads.
Reporting
Reporting on performance will be achieved through A/B testing, together with a comprehensive breakdown of devices, platforms, audiences and web analytics. We create interactive monthly eCommerce performance reports using Google Data Studio. Fully customisable based on your eCommerce business needs.
What is eCommerce PPC?
To expand your knowledge on PPC, or pay-per-click. In PPC advertising, advertisers place their ads on a platform and pay the platform when their ads are clicked. Conversion-oriented eCommerce marketing approach for getting the proper customers to see and buy what you’re selling online.
If you are looking for eCommerce PPC experts, then you have landed on the right page! We specialise in customising eCommerce marketing campaigns for each of our clients. We’ll handle all aspects of your digital marketing campaign, including planning, execution, optimisation, and ongoing maintenance.
Benefits of PPC advertising for an eCommerce business
Save Money
Costs less to use optimised PPC - your brand appears on the first page of results when someone searches for a related term.
Immediate Results
Immediate results - get return on investment promptly.
Brand Exposure
More exposure and visibility for your brand. Targeted traffic that’s coming to your site.
Flexible
Run multiple ad campaigns for each keyword, audience and remarketing.
Global Reach
Global-targeting - promote your products in a specific geographic area, region, city or country.
Our eCommerce PPC Platforms
The father, mother and grandparents of PPC. We recommend Manual CPC campaigns above all.
There is nothing better than being fully in control of your spend and, again, the most important metric - ROAS.
Often overlooked, formerly known as Bing Ads, have recently made a comeback within the ecommerce PPC services.
Depending on your product this platform can typically have lower competition rates, cheaper CPC prices and great ways to optimise advertising.
We highly recommend considering Microsoft Ads in your PPC strategy. Let’s test it!
Whether or not it’s an industry favourite - it’s definitely ours.
Facebook Ads are crucial for brand awareness. We can’t think of a better way to promote your branded content and products visually.
Some of our favourite features - A/B testing creative, testing detailed audiences vs. Lookalike, testing carousels vs. collection ads, testing remarketing audiences. We love testing amd producing results for your eCommerce business!
Often overlooked when creating a PPC strategy, Pinterest Ads have been improved and developed over the years to offer some great options for growing eCommerce.
We recommend Pinterest audiences for industries such as food, fashion, home decor, wedding/engagement, jewellery and beyond. Consider running remarketing and finding your key audience on Pinterest to broaden your reach
