Our process is simple but effective

Understand, define, create, prototype and test

From our inception, Spectre has been a people-centred brand agency. We have been guided by our client’s needs, the needs of their business and their end-users. As your digital partner, we take a long-term view of our relationship to ensure we provide you clear value.

The secret to a great end result is gaining a deeper understanding of people’s motivation, ambition, challenges, environment, and goals through deliberate and empathetic research. We are focused not just on how users act or what they do, but also on why they make specific choices, and how their perception influences the way they see their world.

Spectre helps traditional organisations navigate and find success in the digital world, where clients take advantage of evolving technologies, marketing innovations and seductive design to get new products and services to market quicker.

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    Effective user experience starts with a good understanding of your users. Not only do you want to know who they are, but you want to dive deeper into understanding their motives, mentality, and behaviour.

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    Empathy is the centrepiece of a human-centred design process. We spend a lot of our effort to understand the way people do things and why, their physical and emotional needs, how they think about world, and what is meaningful to them. As designers the problems that we are solving are rarely problems we have ourselves, they are specific to the group and a better understanding allows us to engage and create an answer to their needs.

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    The Define stage of the design process is all about bringing clarity and focus to the design. The goal of the Define stage is to create a meaningful and actionable mission statement.

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    Ideate is the stage of the design process in which we concentrate on idea generation. We Step beyond obvious solutions and thus increase the innovation potential of our solutions, Harness the collective perspectives and strengths of our team to uncover unexpected areas of exploration in order to transition from identifying problems to creating solutions for the user. This helps us get beyond the obvious solution and create something unique.

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    The goal is to create something a user can interact with. From their experience we can feed this back into the development. Walking someone through a scenario with a storyboard is good, but having a mock run through a physical environment will likely bring out more insights and responses from that person. If a picture is worth a thousand words, a prototype is worth a thousand pictures.

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    We show, not tell users how to interact with products, Testing is another opportunity to understand the user, and how they will actually use the product, rather than control the users we adjust to the process works for suits the user.

Discover the process for all our services


Find out more about our branding process

Web Design

Find out more about our web design process

Graphic Design

Find out more about our graphic design process


Find out more about our marketing process

Social Media

Find out more about our social media process


Find out more about our content process