Branding chat with the Rookie Oven Academy
Last week Craig was invited to speak to the Rookie Oven Academy. The Academy students were learning how to turn an idea for a digital product into a real life thing. As part of the week long event the Academy gives their students first hand experience developing and idea from scratch to the point of pitching to investors.
The aim is to show the students the key stages of developing a product and give them expert advice from people who do these jobs for a living. Craig was invited to speak to the students about branding and how to get their products appealing to the right people.
Craig talked the students through our process for developing a brand. We discussed creating a brand profile to understand the brand’s personality and what they to achieve. Craig encouraged them to lead how they talk about their product with why it exists and what problem it’s solving rather than what is does. And Craig gave them the best advice we have to offer when building a brand. Be honest. People like honest people and we like honest companies.
The teams pitched to potential investors on Friday with short-term student work finding app QuickGig coming in first, Dale, the app that helps you track how you feel to improve your mental health coming in second and Edifeye, a bespoke training video app for large scale businesses in third.
Thanks to Add Jam and Rookie Oven Academy for the opportunity to share what we know with the Academy. It was a great experience and lots of fun to hear the ideas the teams were coming up with. The students gave excellent feedback so if you know anyone who’s interested in the Academy tweet @RookieOven to find out more.
The Academy is run by Add Jam with support from CoderDojo Scotland and is hosted at Rookie Oven in Govan.
First Place – QuickGig
Second Place – Dale
Third Place – Edifeye