Every good website combines UX and UI design together to create a memorable digital journey for its users. UX and UI are like the bread and butter of web design, you can’t have one without the other. They are the fundamentals of web design and work hand in hand to provide an enjoyable experience for your online customers.
User Experience design is the logic that guides a user around the site. It’s the structure and navigation that allows users to know where to click and easily find their way around any website. UX design is user-centric and is majorly influenced by the users’ needs and wants and uses research and analytics to find this out.
User Interface design styles the content and structure made by the UX design. It visually communicates the path that the UX design wants users to follow on the site. The User Interface is client and brand-centric, what works visually is one of the main priorities. Although, UI designers should have a good understanding of UX design and need to consider how this relates to coding, development, and loading issues in their design development.
UX + UI
UX and UI work together to create the most beautiful, modern and user-friendly websites that you have ever experienced. Think of the UX design as the recipe for a cake, the UI design is the decorations on top. Having a website that is both functional and visually appealing will create a fulfilling experience for your users and customers, encouraging them to return to your website in the future.
User Interface design adds the extra sprinkles and spice to the User Experience design already in place. The colour, shape and style of a button or selection are decided by UI design, whereas the placement and landing page of the selection has already been decided in the UX design. This could include faded overlays or a change of state when hovering over a selection.
Providing an effective navigation system for users to find exactly what they are looking for is one of the main goals of web design. UX and UI design are used together to develop the most user-friendly navigation on a website. A clear path from A to B is what customers want to experience online. The UX design is where a menu or navigation bar is placed or situated on a webpage and what pages it leads to, while the UI design decides on the style being a drop-down menu, a hamburger button or a simple menu bar. A dominant logo or icon is commonly used as a way of returning to the homepage of a website.
A website’s hierarchy and page layout design are one of the most important factors which have to be visualised in a way that will be appealing to its users. UX design decides the order and structure of content on a page, while UI design visually communicates this to the user in the most attractive and engaging way possible. The most important information will usually appear first to grab users or customers attention. This can often include a call to action.
Every successful business uses User Experience and User Interface design to engage with their online customers in the easiest and most effective way possible. The main goal of any website is to create an enjoyable, memorable experience which will encourage customers to return. A functional and modern website that uses UX and UI design together is what your business needs to keep your online users’ attention.